Starting a business is a big deal. Odds are that you are going to be overwhelmed by what you need to know to get up and running. The good news is that if you plan carefully before you jump in, your chance of success is that much greater. Here are a few things you need to consider when starting a business:
- Challenges, both initial and ongoing
- Business Name
- Marketing
- Accounting and taxation
- Legalities
- Employees
Challenges
- Plan on and prepare for challenges; every business will encounter them. The more you anticipate, the better your chances of success will be.
- Know when to change your strategy
- Maintaining a reasonable work/life balance
- Insufficient capital and cash flow
- Developing a great product or service
- Having a strong plan and vision for the business
- Employees challenges – finding great ones and firing bad ones
- Working more that you expected
- Dealing with customer rejections and conflicts
- Managing time efficiently, both yours and your employees
Business Name
Finding the right name for your business can have a significant impact on your success. The wrong name could result in unnecessary and even insurmountable legal and business hurdles. Here are some quick tips for naming your startup:
- Avoid hard-to-spell names
- Pick a name that will not limit your business as it grows
- Conduct a thorough Internet search on your desired name
- Although not as important as it used to be, use a ‘.com’ domain for your business website
- Conduct a thorough trademark search if it is warranted
- Make sure you it is a name you will be happy to say out loud
- Come up with five names you like, then test market the name with prospective employees, partners, and investors as well as potential customers
Marketing
You constantly have to be in marketing mode. You will need to constantly attract new customers, retain your existing ones, and to an extent even train your target market. Make sure your marketing strategy includes: Website SEO, Social Media marketing, press releases, and continual networking.
Accounting and taxation
Pay attention to your financials. It is vital that you stay on top of your expenses and learn to thoroughly understand financial statements and budgeting. Many businesses have failed because the entrepreneur was unable or unwilling to modify spending to avoid running out of cash. Establish a detailed, month-by-month budget, and review it regularly with your accountant. Some key questions that you absolutely need to have the answers to:
- What are your one-, three-, and five-year projections?
- At what point will the company be profitable?
- How much cash to you expect to use to get to profitability?
- What key metrics will your management team focus on?
- What factors will limit faster company growth?
Legal Counsel
Do not make the mistake of hiring inexperienced or incompetent legal counsel. Interview several attorneys or firms, and determine if the lawyer or firm has the necessary expertise. Resist hiring based on friend or relative suggestions, or on fee discounts. Do not deny yourself the advice of experienced counsel who could potentially help you avoid serious legal issues. Your legal counsel should have experience in (or access to other attorneys experienced in):
- Corporate and securities law
- Contract law
- Intellectual property law
- Employment law
- Investor and venture capital financing
Employees
Hiring employees is a big step – make sure you do it right. Check references and academic credentials, ensure that the applicant has relevant experience for the position. Have more than one person in the company do an interview, and pay attention to their input. Have employees sign confidentiality and intellectual property agreements to safeguard your business products.
Financing
If you don’t have your own capital, you will have to depend on investors. Raising money through investors is a daunting and time-consuming task. You will need to have all of your ducks in a row. There are two documents that you absolutely must get right: the executive summary and a ‘pitch deck’. An executive summary is usually a 3 to 5 page high-level summary of your company that you will present to potential investors. The pitch deck is a brief presentation, usually created using PowerPoint, used to provide potential investors with a quick overview of your business plan. You will usually use the pitch deck presentation during face-to-face or online meetings with potential investors or customers.